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WHITE PAPER

E-COMMERCE CHANNEL OPTIMIZATION

E-commerce has been on a steady rise since the birth of Amazon and eBay in the mid-1990s, and this trend is now accelerating thanks to the coronavirus pandemic. Today, the old world of brick-and-mortar sales managed by relationships between consumer brands and retailers is rapidly giving way to e-commerce platforms like Amazon, Walmart and Instacart that are controlled by machines and algorithms.

In order to succeed in this new world, leading consumer brands are embracing a new approach called E-commerce Channel Optimization that combines data analytics, machine learning, and automation to tune their e-commerce operations in real time and win at the moment of purchase.

Download this white paper to learn:

  • Challenges in keeping up with the algorithmic world of e-commerce
  • What it means to operate across the e-commerce flywheel, with connected sales, marketing and supply chain operations
  • Best practices of high-performing brands
  • The story of one brand that was able to increase share of voice by 35% and reduce out of stock by 32%
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WHITE PAPER

E-COMMERCE CHANNEL OPTIMIZATION

E-commerce has been on a steady rise since the birth of Amazon and eBay in the mid-1990s, and this trend is now accelerating thanks to the coronavirus pandemic. Today, the old world of brick-and-mortar sales managed by relationships between consumer brands and retailers is rapidly giving way to e-commerce platforms like Amazon, Walmart and Instacart that are controlled by machines and algorithms.

In order to succeed in this new world, leading consumer brands are embracing a new approach called E-commerce Channel Optimization that combines data analytics, machine learning, and automation to tune their e-commerce operations in real time and win at the moment of purchase.

Download this white paper to learn:

  • Challenges in keeping up with the algorithmic world of e-commerce
  • What it means to operate across the e-commerce flywheel, with connected sales, marketing and supply chain operations
  • Best practices of high-performing brands
  • The story of one brand that was able to increase share of voice by 35% and reduce out of stock by 32%
First Name*
Last Name*
Company*
Job Title*
Email*
Phone (Optional)
Address (optional)
Opt in:
Yes, I would like to receive marketing communications from CommerceIQ.
 CommerceIQ needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our privacy policy.