|Thu, May 20th @ 2:30 pm PT/ 5:30 pm ET|
The rapid growth of e-commerce is increasingly benefitting sectors that traditionally market their
products from physical showrooms – such as furniture. Indeed, a recent McKinsey survey found
that 60% of American consumers expected to purchase furniture online after COVID-19 compared to 46% before the pandemic, the largest jump in percentage-point terms from 20 sectors surveyed.
Read this case study of how a furniture manufacturer that had been selling high-quality, ready-to-assemble furniture through e-commerce channels such as Amazon, Overstock, and Wayfair for several years saw periods of strong sales from the outset but lacked the tools to understand what was working and why. It understood that it needed a single source of truth for customer, sales, and operational data – and called on CommerceIQ to provide such a solution.
Download the Case Study to Read more.