|Thu, May 20th @ 2:30 pm PT/ 5:30 pm ET|
When a Personal Care CPG Company, one of the world's largest manufacturer of healthcare products and pharmaceuticals, decided to expand its e-commerce operations, it was forced to confront the problem of 3P sellers. With more than 300 ASINs on Amazon, the personal care CPG company was a prime target for 3P sellers. Common tactics used against it included the adding of 3P variants to the company's product detail page (PDP) and the creation of 3P duplicate listings that competed with the company's 1P listings on the search results page.
To support its new e-commerce growth strategy, the Personal Care CPG company selected CommerceIQ to provide a solution the scale e-commerce operations without having to dramatically increase the headcount or spending. This included automation aimed at eliminating and deterring 3P variants.
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