|Thu, May 20th @ 2:30 pm PT/ 5:30 pm ET|
The COVID-19 pandemic created a surge in demand for vitamins and supplements as consumers prioritized their health, with estimates of 12% to 22% growth in sales in 2020. The Nutrition Business Journal predicts that e-commerce sales would grow from 10% of the vitamins and supplements market in 2019 to 20% by 2023. For vitamins and supplements manufacturers, more demand has naturally led to more sales. But it has also led to increasing competition for advertising space, as one of the market leaders recently discovered.
Read this case study of how this Vitamin and Dietary Supplement company took advantage of seasonal demand for health and wellness products to take its business to another level and winning market share through appearing at the top of the search.
Download the Case Study to Read more.