Debunk the Myths of DSP
Engage a full-funnel marketing strategy with CommerceIQ and Amazon DSP
DSP is a powerful lever in brands’ advertising toolkits, but too often its full potential is unrecognized due to shortsighted attribution tools and a myopic understanding of the shopper's journey.
Learn to leverage a full-funnel marketing strategy with DSP through CommerceIQ and Amazon Marketing Cloud to maximize brand awareness, product purchasing, and shopper loyalty.
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Read the ebook to learn:
- How to use focus DSP to drive shopper engagement
- The right metrics that can uncover DSP’s impact on conversion
- How to use DSP at each stage within the purchase journey
- How to integrate DSP with search ads to boost ROAS
- The combined impact that search and DSP can have on your business