Amazon DSP Webinar
3 strategies to attract new shoppers using full-funnel advertising
The change in cookie policies, cross-app tracking restrictions, and availability of retailer first-party data are driving a massive amount of digital ad spend towards retail media to an estimated $24 billion in the past year. While retail media has been long focused on the bottom of the funnel search, DSP has emerged to give brands more visibility and control over the entire funnel. This means filling the funnel with new to brand customers, measuring multi-touch attribution to understand the effectiveness of different media types, and reducing customer acquisition costs.
DSP allows you to build your brand and grow incremental sales in a measurable way. The challenge with managing DSP today is that you need cross-silo insights to make budget allocation decisions, in addition to being a manual, time-consuming process, requiring specific know-how to manage. This has fueled widespread misconceptions about DSP. In this webinar, we will address the top 3 strategies to leverage DSP to drive sales
Top 3 DSP Strategies:
- Strategy #1: DSP is not just about awareness; use it to drive conversion
- Strategy #2: Move beyond last touch ROAS to multi-touch attribution & LTV
- Strategy #3: Sync DSP & Search to attract & convert new to brand customers