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Pet Case Study

Going From Manual Processes To Automation

E-commerce has seen remarkable growth in recent years, going from 10.7% of all U.S. retail sales in 2015 to 21.3% in 2020. Many consumer goods companies find themselves in a stage position where e-commerce is both their main growth engine and a major source of revenue leakage.

Read this case study of how one of America's leading pet supplies companies set on a journey to optimize its e-commerce operations. In a short span, the company ended up preventing $1.17 million in revenue leakage, or an 87% reduction in lost revenue due to OOS errors.

Challenges
  • A massive effort to breakdown silos and consolidate data to get visibility across different business units
  • Significant Out-of-stock (OOS) issues resulting in lost revenue
  • No visibility into Share of Voice (SOV) and poor ROAS.
The Solution
  • CIQ Unified (Sales + Advertising) plus Managed Services
4-Month Results
  • 34% Increase in non-branded paid sales
  • 50% improvement in ACOS
  • 87% reduction in lost revenue due to OOS errors
Download the Case Study to Read more.
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Garden and Pet Case Study

Going From Manual Processes To Automation

E-commerce has seen remarkable growth in recent years, going from 10.7% of all U.S. retail sales in 2015 to 21.3% in 2020. Many consumer goods companies find themselves in a stage position where e-commerce is both their main growth engine and a major source of revenue leakage.

Read this case study of how one of America's leading garden and pet supplies companies set on a journey to optimize its e-commerce operations. This company owns more than 50 branded and private label products with a combines $2.4 billion in annual sales, including $300 million from e-commerce channels.

Challenges
  • A massive effort to breakdown silos and consolidate data to get visibility across different business units
  • Having to manually manage a large number of ASINs requiring almost 2 decision/minute
  • Significant Out-of-stock (OOS) issues resulting in lost revenue
  • No visibility into Share of Voice (SOV) and poor ROAS.
The Solution
  • CIQ Unified (Sales + Advertising) plus Managed Services
4-Month Results
  • 34% Increase in non-branded paid sales
  • 50% improvement in ACOS
  • 87% reduction in lost revenue due to OOS errors
Download the Case Study to Read more.
First Name*
Last Name*
Company*
Job Title*
Email*
Phone (optional)
Address (optional)
Opt in:
Yes, I would like to receive marketing communications from CommerceIQ.
 CommerceIQ needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our privacy policy.