How to Handle Shortages

Shortages can cause a typical brand to lose profits of up to 5% of a brand’s total shipped COGS on Amazon.

Your team’s lack of visibility into status, the time it takes to manage shortages, the delayed cash collection, and confusing policies are just as costly. 

These frustrations will only escalate as other retailers follow in Amazon's wake in an effort to reach zero-defect supply chains.

Guest speaker Cheryl B. Stark knows shortages well. Before founding her supply chain consultancy, she spent 15 years leading and managing supply chain strategy for Mondelēz International and Kraft Heinz.

Ecommerce and finance leaders should join us for this 30-minute webinar to learn:

  • Why shortages happen and how they impact that brands that manage them
  • The state of shortages today and what to expect in the near future
  • How Amazon's approach to shortages is evolving
  • How your supply chain can better manage shortages

Watch On-Demand



Cheryl B. Stark

Owner Nalon Consulting | Supply Chain Expert

Cheryl B. Stark founded her supply chain consultancy, Nalon Consulting, on the back of nearly three decades of industry experience. Most recently, she led all pure play ecommerce retailer supply chain strategy and development for Mondelēz International, and prior directed supply chain and development at Kraft Heinz.

Shawn O

Shawn Oleson

Associate Director, Profit Recovery | CommerceIQ

Shawn Oleson is an Associate Director within CommerceIQ’s Customer Success team and leverages his ecommerce sales and operations experience at Amazon and Ideoclick to optimize supply chain processes and minimize shortages and supply chain problems for brands.